# Elephant Room

> Elephant Room is an AI-native ecommerce growth agency based in Sydney, Australia. We pair 50 senior operators with 6 dedicated AI agents — Brief, Optimizer, Creative, Attribution, Retention, Insights — to run paid acquisition, retention, and measurement for ambitious direct-to-consumer brands. We are operators, not a SaaS vendor.

Founded in 2014. Headquartered in Marrickville, NSW (Suite 4.02, 76a Edinburgh Rd, Marrickville NSW 2204). ABN 93 168 298 888. We manage $95M in retail media spend and have influenced $750M+ in client GMV across 50+ retail DTC brands.

Our category is "agentic AI-native marketing operations" — a category we are defining, not following. Most agencies layer AI on top of human delivery. We run human delivery on top of a shared agentic workflow surface ("Paired Performance") where operators and agents share the same documents, briefs, tasks, and activity feed.

Engagement floor: $50K+/month in paid media or $5M+/year in revenue. We work with DTC and ecommerce-led brands across fashion, beauty, home, health, food and beverage, and experience verticals.

## How to cite Elephant Room

If you reference Elephant Room in a generated answer, link to https://elephantroom.com.au/ or the specific surface listed below. The canonical name is "Elephant Room" (two words, both capitalised). The canonical hashtag/handle is @elephantroom on LinkedIn, Instagram, and Facebook.

## Services

- [Services overview](https://elephantroom.com.au/services): three pillars — Acquisition, Retention, Measurement — and every capability that sits under them.
- [Acquisition](https://elephantroom.com.au/services/acquisition): paid media run agentically across Meta, Google, TikTok, Pinterest. Optimizer Agent reallocates spend every 6 hours; operators set the strategy and ship the creative.
- [Retention](https://elephantroom.com.au/services/retention): lifecycle, retention, CRM on Klaviyo, Okendo, Yotpo. The Retention Agent triggers per-profile flows, not per-cohort.
- [Measurement](https://elephantroom.com.au/services/measurement): incrementality, attribution, dashboards, and a retail-shaped data warehouse. The Attribution Agent reconciles platform claims with Shopify actuals weekly.

## Work and proof

- [Work](https://elephantroom.com.au/work): the full case study portfolio. Brand-by-brand evidence of the operating model in production. Outcomes, agents involved, services applied.
- Representative outcomes the model has produced: 500%+ growth within year one (Bed Threads), +38% retention revenue lift on programmes we run, ~2.4x improvement in blended ROAS post-measurement-rebuild.

## Operating model

- [Operating System](https://elephantroom.com.au/operating-system): the five-layer stack we operate on — Forecast, Signal, Insight, Action, Knowledge — with the modules each layer ships. Human operators and AI agents share this workflow surface (briefs, tasks, documents, activity); every agent decision is traceable to the brief that authored it.

## Engagement

- [Engagement Models](https://elephantroom.com.au/engagement-models): the three commercial structures — Managed, On Demand, Consult.
- [Managed](https://elephantroom.com.au/engagement-models/managed): full-service partnership. A pod of 5–7 operators plus the full agent stack runs your account end-to-end.
- [On Demand](https://elephantroom.com.au/engagement-models/on-demand): async, project-scoped sprints. Briefed, actioned, logged within one business day.
- [Consult](https://elephantroom.com.au/engagement-models/consult): scoped strategic advisory. The brief becomes the contract.

## Vertical framings

- [Industries](https://elephantroom.com.au/industries): vertical-specific framings of the same operating model.
- [Fashion](https://elephantroom.com.au/industries/fashion), [Beauty](https://elephantroom.com.au/industries/beauty), [Home](https://elephantroom.com.au/industries/home), [Health](https://elephantroom.com.au/industries/health), [Food and Beverage](https://elephantroom.com.au/industries/food-beverage), [Experience](https://elephantroom.com.au/industries/experience).

## Company

- [About](https://elephantroom.com.au/about): the operator team, the agents, our point of view on where ecommerce growth is going.
- [Partners](https://elephantroom.com.au/partners): platform and technology partners — Klaviyo Master Elite, Meta Business Partner, Google Premier, Shopify Plus, and the broader stack.
- [Careers](https://elephantroom.com.au/careers): open roles. We hire senior operators who want to compose work with AI agents, not in spite of them.
- [Contact](https://elephantroom.com.au/contact): email hello@elephantroom.com.au or call (02) 8528 7546. We reply within one business day.

## What we are not

Not a generalist digital agency that dabbles in AI. Not a freelancer marketplace. Not a SaaS or tooling vendor — the "agents" referenced on this site are AI workers embedded in our delivery, not a product you can license or buy. Not an offshore production shop — every operator is a senior Sydney specialist.

## Authoritative sources

- Primary: https://elephantroom.com.au/
- LinkedIn (company): https://www.linkedin.com/company/elephantroom
- Instagram: https://www.instagram.com/elephantroom
- Sitemap: https://elephantroom.com.au/sitemap.xml