Integrated
eCommerce
Growth Agency

Build.

We build online experiences, eCommerce stores, and systems that connect your business to new audiences and opportunities.

eCommerce by Shopify

Build.

Only settle for the best.

As Shopify Plus Agency Partners, we have created countless eCommerce websites over the years for much loved brands such as Modibodi and Bed Threads. Whether you are considering Shopify Plus or Core (non-Plus), our team of expert UX/UI designers, content writers, and developers can handcraft online experiences for your customers that leave a lasting impact.

Design. Build. Test. Deploy.

Mobile user experience lacking (or non-existent)? Looking for a smarter way of scaling and streamlining your operation? Whether you need a redesign to keep up with the times, or are transforming the way you manage your business with more robust systems, we can show you the way to higher converting and more powerful eCommerce, powered by Shopify.

Migrate from Magento or another platform.

Bad breakup? We know the pain. Many of our clients were in the same sinking boat. From insane ongoing costs to frustrating bugs that leave customers scratching their heads, we know what it’s like to feel trapped. Retain your customer accounts and existing order data, and let us guide you on the journey to Shopify.

WordPress Development

Build.

Make your presence felt.

Your website is the face of your business, and the first line in the dialogue with your audience. Work with our team of expert designers, content writers, and developers to ensure the essence of your business is captured and being communicated loudly and clearly (and looks good while doing it).

Get your foot out of your mouth.

Clients of Elephant Room used to experience a common problem - the quality and calibre of their product or service wasn’t being reflected effectively online. Competitors were getting all the attention and winning customers with an inferior offering. Through intuitive artistic direction, meticulous user experience (UX) design, and considered content writing, we help businesses dominate their competitors and make their story heard.

Convert users to customers.

From the first date to wedding bells, your online presence is a constant reminder of why you and a customer should be together, and just looking pretty isn’t going to be enough. We work with our clients to craft the perfect user journey online, from discovery, to consideration, to decision. Let us draw the map for your business online, and make sure your website is guiding your customer every step of the way to conversion.

Systems Integration & Automation

Build.

Problem solving through technology.

The world is moving fast, and businesses must leverage the latest technologies and practices to stay ahead of the curve. We understand that nothing operates in a silo, and have helped clients architect interconnected workflows through the integration of several technology suites into one system.

API, ERP, 3PL, POS, CRM…

Ditch the Rolodex and burn the paper and pencil. We work with leading technology providers to build and seamlessly integrate their software to meet the demands of your business. We understand every client is different and faces unique challenges. Discover a smarter way of doing things.
 

Visual Identity & UX/UI Design

Build.

Continuous and persistent improvement.

Perfection is not something that can be achieved in a day, rather it's something that must be constantly sought and pursued, especially when it comes to the ever-changing nature of eCommerce. This is why our UX/UI designers are always learning and working with our web development team to implement the latest and most-compelling UX or UI features for our client's websites.

First impressions count.

Your business’ branding and visual identity communicates with your audience on the emotional, personal level. Our team of digital designers have helped our clients strike the right chord and leave a lasting impression through overhauling the online User Experience (UX) or User Interface (UI) design, or reinventing their visual identity with a refreshed logo and branding guideline.

Online or offline, we’ve got you covered.

We don’t only specialise in website design. Working hand in hand with our marketing team, Elephant Room’s talented creatives have also helped produce and direct everything from product and informational videos, product shoots, packaging, brochures, and more for our clients.

Grow.

We help grow businesses by putting their best foot forward
in the right place, at the right time through proven strategies.

Paid Media Marketing

Grow.

Results-driven advertising campaigns, no smoke and mirrors.

At Elephant Room, the words “assume” and “gut feel” are banned. Through continual analysis of the results and data, as well as experimentation and testing, we are always discovering new and better ways to make your advertising budget go further.

Google AdWords

Google is the undisputed king of search engines, and represents one of the greatest potential channels for your audience to find you. Our AdWords campaigns are designed to deliver the greatest ROI through careful planning and research, and continuous improvement.

Google Shopping

For eCommerce businesses, Google Shopping provides a direct line to a potential customer. Make sure the customer finds you and your products first, and grow your sales online.

Bing Ads

Being the second largest search engine in the world, Microsoft’s Bing offers a compelling and complimentary channel for PPC. With Bing Ads being less competitive, combining both platforms into your PPC strategy will result in a better ROI.

Facebook / Instagram Marketing and Retargeting

The ubiquity of Facebook and Instagram is unquestionable. You need to be where your customers are. Through sophisticated targeting and remarketing, Elephant Room helps you strike the right chord with your customers with innovative creative campaigns.

YouTube Marketing

Working hand-in-hand with our creative team, paid YouTube advertising has delivered impressive ROI for our clients when paired with the right messaging and content creative.

Conversion Rate Optimisation

Grow.

Incremental improvements in Conversion Rate - tectonic shifts your business.

You’ve got a comprehensive marketing strategy firing on all cylinders. You’re spending a little bit more than you’re comfortable with on advertising. You can see the traffic to your website pour in, but business isn’t picking up anywhere near what you expected it to be - what gives? Your website’s conversion rate may be suffering due to poor design and user experience, and people don’t like what they see. When it comes to conversion rates, every tiny bit matters. Elephant Room has seen it all, and most importantly we know what your customers want. The work required to improve a website’s conversion rate from 2% to 4% may not require a major overhaul of better user experience and design, but a 100% increase in sales can make or break a business.

An Art and a Science - increasing efficiencies across the board.

It’s important to have the highest converting website possible in order to realise the greatest value that marketing can bring. The formula is simple. If your conversion rate improves by 30%, marketing becomes 30% more effective and revenue grows by 30% for the same amount of effort and budget. Sometimes the difference comes down to small ripples that create big waves - from tweaks in messaging to UX design changes. To glean these insights, our analytics team takes careful analysis of event data, A/B testing, and research, to help you understand your users better and maximise your conversion rate.
 

Email Marketing & Automation

Grow.

Keep the conversation going.

The modern love letter, email marketing is one of the best converting and most engaging forms of communication available to businesses. We’ve all received spam, and we all hate it. There’s a right way and a wrong way to email marketing, and we can help you find the right balance. With witty content writing, amazing design, and relevant content, our team of creative marketers will keep a smile on your customers face whenever they hear from you.

Nature vs. nurture, why leave it to chance?

Build once, use many - when it comes to email automation let the software and smarts do the work for you. Elephant Room has worked with countless clients to create compelling automated email nurture campaigns. Your customers need to be well-informed on your service or product to make the right decision. Through email automation, we make sure that questions are answered before they are asked.
 

Search Engine Optimisation

Grow.

A longer-term strategy that pays dividends.

While online advertising plays a crucial role in any online marketing strategy, it should not be the singular source of traffic to your business. As we know, traffic from online advertising is not free, and you have paid for the privilege of engaging with those that find you through this channel. This is where a robust Search Engine Optimisation (SEO) strategy plays an important role in the long-term health of a business online.

Consistency is key.

Using SEO strategies, we’ve increased the organic traffic for our clients and drastically lowered their costs for acquiring new customers. Unlike paid advertising, SEO does not provide instant gratification and requires a longer time period to realise the benefits of. However, over time it has represented one of the highest ROI marketing strategies for our clients. The key to SEO is discipline - making sure that the right strategies are reliably and consistently implemented.

Our Recent Work

Lioness Fashion

Awakening a sleeping online retail giant

Lioness Fashion

Awakening a sleeping online retail giant

Lioness Fashion has traditionally been a wholesale-focused business, having several successful partnerships with leading retailers globally such as David Jones and Urban Outfitters. With their wholesale business growing healthily, the team at Lioness Fashion made the decision to diversify their channels-to-market by concentrating and strengthening their direct-to-consumer ecommerce store through an improved online experience and new digital marketing strategy.  
 

What Elephant Room provides Lioness Fashion:

  • Complete digital marketing strategy and campaign management across Facebook, Instagram, and Google ad networks.
  • Web development and UX/UI design improvements on existing WordPress WooCommerce store.
  • Complex migration and rebuild on Shopify with reimagined website UX/UI and integrations with 3rd-party systems such as Indigo8.
  • Ongoing improvements in areas such as Conversion Rate Optimisation as well as on-call technical team to support frequent product launches and sale events.
 

Bed Threads

A modern Australian Cinderella story of epic growth

Bed Threads

An Australian Cinderella story of incredible growth

We started working with Bed Threads when they were only a few months old, and it’s been a privilege watching and contributing to their transformation from a fledgling business to category leader. Back in 2018, the team at Bed Threads were suffering from a poor performing website, and needed a helping hand to improve both their online experience and marketing strategy. Faster forward to today, Bed Threads has launched internationally on Shopify Plus and has provided better sleep with style to tens of thousands of homes globally.  
 

What Elephant Room provides Bed Threads:

  • Migration from WooCommerce to Shopify Plus with full UX/UI redesign and international expansion stores.
  • Omni-channel marketing strategy and campaign management that spans Facebook, Instagram, Google, YouTube, with a unified brand identity and voice.
  • Working closely with the Bed Threads team, our creative team of UX/UI designers gave the online experience a complete makeover with the inclusion of new functionality such as a bundle builder.
  • The bundle builder functionality was developed and built over a two month period, and the ad creative was pivoted to showcase this as a new buying experience for customers. The ability to “mix and match” became a huge success within all ad campaigns, with a particular focus on mid-funnel users. New creative assets were built to educate the users on decorating a bed with a variety of colours and were trafficked across Display, Youtube and social networks.
 

The Quick Flick

77% increase in Conversion Rate,
just in time for Shark Tank win

The Quick Flick

77% increase in Conversion Rate, just in time for Shark Tank win

We knew we had to move quickly when we started work with The Quick Flick. With only a month before the airing of the episode on National TV, there was no time to waste. The Elephant Room team worked with The Quick Flick team and analysed their performance and weaknesses. Once we had identified the areas that required attention we immediately began making changes to their Shopify website. What resulted was special, working together Elephant Room was able to lift The Quick Flick’s already high conversion rate by a further 77% in the space of one month and with further improvements to be made on increasing Average Cart Size and the experience, we expect to see revenue lift even more aggressively.  
 

What Elephant Room provides The Quick Flick:

  • Creative and design production, Elephant Room redesigned The Quick Flick’s logo in time for their successful Shark Tank episode
  • Website Development Retainer, constant improvements and coding of additional functionality that scales with the pace of the business
  • Conversion Rate Optimisation, tying in with the Website Development Retainer, using analytics and customer behaviour tracking to identify areas of improvement in order to increase conversion rate online
  • Behaviour Tracking and Analysis, leaning on tools such as Google Analytics and Hotjar, gaining a deeper understanding and drawing actionable insights from interactions on the website
 

Vegepod

From Shark Tank success
to global expansion

Vegepod

From Shark Tank success to global expansion

Back in 2016, Vegepod came to Elephant Room with a unique challenge - they had pitched their business on the finale of Shark Tank and had secured investment from Naomi Simson. This was great news, however their online store wasn’t going to cut it. Elephant Room rebuilt their WooCommerce website and ensured that it was resilient enough to handle the 11,000 concurrent sessions and transactions that resulted from the airing of the episode. Today, Vegepod is now trading internationally with plans to further their global expansion, and relies on Elephant Room to lead their digital marketing strategy and development of new international Shopify stores.  
 

What Elephant Room provides Vegepod:

  • Development of Shopify stores and ongoing website support retainer
  • Marketing and retargeting campaigns on Facebook and Instagram with creative content
  • Google AdWords, text, shopping, and display campaigns
  • Search engine optimisation through consistent content and backlink generation
 
Lioness Fashion

Lioness Fashion

Awakening a sleeping online retail giant

Lioness Fashion

Awakening a sleeping online retail giant

Lioness Fashion has traditionally been a wholesale-focused business, having several successful partnerships with leading retailers globally such as David Jones and Urban Outfitters. With their wholesale business growing healthily, the team at Lioness Fashion made the decision to diversify their channels-to-market by concentrating and strengthening their direct-to-consumer ecommerce store through an improved online experience and new digital marketing strategy.  
 

What Elephant Room provides Lioness Fashion:

  • Complete digital marketing strategy and campaign management across Facebook, Instagram, and Google ad networks.
  • Web development and UX/UI design improvements on existing WordPress WooCommerce store.
  • Complex migration and rebuild on Shopify with reimagined website UX/UI and integrations with 3rd-party systems such as Indigo8.
  • Ongoing improvements in areas such as Conversion Rate Optimisation as well as on-call technical team to support frequent product launches and sale events.
 
Bed Threads

Bed Threads

A modern Australian Cinderella story of epic growth

Bed Threads

An Australian Cinderella story of incredible growth

We started working with Bed Threads when they were only a few months old, and it’s been a privilege watching and contributing to their transformation from a fledgling business to category leader. Back in 2018, the team at Bed Threads were suffering from a poor performing website, and needed a helping hand to improve both their online experience and marketing strategy. Faster forward to today, Bed Threads has launched internationally on Shopify Plus and has provided better sleep with style to tens of thousands of homes globally.  
 

What Elephant Room provides Bed Threads:

  • Migration from WooCommerce to Shopify Plus with full UX/UI redesign and international expansion stores.
  • Omni-channel marketing strategy and campaign management that spans Facebook, Instagram, Google, YouTube, with a unified brand identity and voice.
  • Working closely with the Bed Threads team, our creative team of UX/UI designers gave the online experience a complete makeover with the inclusion of new functionality such as a bundle builder.
  • The bundle builder functionality was developed and built over a two month period, and the ad creative was pivoted to showcase this as a new buying experience for customers. The ability to “mix and match” became a huge success within all ad campaigns, with a particular focus on mid-funnel users. New creative assets were built to educate the users on decorating a bed with a variety of colours and were trafficked across Display, Youtube and social networks.
 
The Quick Flick

The Quick Flick

77% increase in Conversion Rate,
just in time for Shark Tank win

The Quick Flick

77% increase in Conversion Rate, just in time for Shark Tank win

We knew we had to move quickly when we started work with The Quick Flick. With only a month before the airing of the episode on National TV, there was no time to waste. The Elephant Room team worked with The Quick Flick team and analysed their performance and weaknesses. Once we had identified the areas that required attention we immediately began making changes to their Shopify website. What resulted was special, working together Elephant Room was able to lift The Quick Flick’s already high conversion rate by a further 77% in the space of one month and with further improvements to be made on increasing Average Cart Size and the experience, we expect to see revenue lift even more aggressively.  
 

What Elephant Room provides The Quick Flick:

  • Creative and design production, Elephant Room redesigned The Quick Flick’s logo in time for their successful Shark Tank episode
  • Website Development Retainer, constant improvements and coding of additional functionality that scales with the pace of the business
  • Conversion Rate Optimisation, tying in with the Website Development Retainer, using analytics and customer behaviour tracking to identify areas of improvement in order to increase conversion rate online
  • Behaviour Tracking and Analysis, leaning on tools such as Google Analytics and Hotjar, gaining a deeper understanding and drawing actionable insights from interactions on the website
 
Vegepod

Vegepod

From Shark Tank success
to global expansion

Vegepod

From Shark Tank success to global expansion

Back in 2016, Vegepod came to Elephant Room with a unique challenge - they had pitched their business on the finale of Shark Tank and had secured investment from Naomi Simson. This was great news, however their online store wasn’t going to cut it. Elephant Room rebuilt their WooCommerce website and ensured that it was resilient enough to handle the 11,000 concurrent sessions and transactions that resulted from the airing of the episode. Today, Vegepod is now trading internationally with plans to further their global expansion, and relies on Elephant Room to lead their digital marketing strategy and development of new international Shopify stores.  
 

What Elephant Room provides Vegepod:

  • Development of Shopify stores and ongoing website support retainer
  • Marketing and retargeting campaigns on Facebook and Instagram with creative content
  • Google AdWords, text, shopping, and display campaigns
  • Search engine optimisation through consistent content and backlink generation
 

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