About
Your growth, taken personally.
Elephant Room is a Sydney growth partner for retail and DTC brands. Since 2014 we have run acquisition, retention and measurement as one plan, for brands that want a team who treats their numbers like their own.
Accountable for the outcome, not for the quality of the slide deck explaining why outcomes did not arrive.
· From our team brief
Founded in 2014. Fifty-plus retail brands grown. $750M of GMV influenced. A senior team of 50, the systems we built to make them faster, and one way of working that has not changed: own the outcome, and treat every brand like the only one.
WHO WE WORK WITH
We work best with brands spending $50K+ per month in paid media or $5M+ in annual revenue.
Media managed
GMV influenced
Retail brands
PLATFORM PARTNERSHIPS
Tier-1 certified across every major platform.
THE MODEL
Every test, every learning, every creative insight feeds back into the next cycle. A 12-month engagement compounds because knowledge does not expire at the end of a retainer period.
Knowledge does not expire at the end of a retainer.
THE DIFFERENCE
AGENCY
ELEPHANT ROOM
THE STORY
A decade of compounding craft.
Founded as a paid acquisition shop.
From a Marrickville agency, the category was still about reach. Clicks were the metric. Spend was the lever. We built for rigour anyway, because we could see that reach without measurement was just noise with a budget.
Klaviyo took over our retention work.
Email became the lever, not an afterthought. Elephant Room became one of the first Klaviyo Platinum partners in Australia. Retention moved from secondary service to core pillar, running alongside acquisition from day one.
$95M in media. The measurement gap became obvious.
The media book crossed $95M under management across fifty-plus retail brands. At that scale, platform-reported ROAS stops meaning anything. We built the measurement infrastructure ourselves: data warehouse, incrementality testing, reconciled attribution. Every dollar tracked back to actual revenue.
Three pillars. One operating system.
Acquisition, retention, and measurement were formalised as a single system, not three separate services sold separately. Each channel feeds signal back into the others. The insight from a retention cohort changes the acquisition brief. The measurement model changes both.
AI-native, and proud of it.
Every client programme now runs on the operating system our specialists built: live forecasting and budgeting, one shared measurement layer, and always-on execution across media, creative and retention. For you, that means decisions land in hours, not weeks, with no waiting for the next status call. It does not replace our specialists. It makes their best decisions happen faster, and repeat.
Founded as a paid acquisition shop.
From a Marrickville agency, the category was still about reach. Clicks were the metric. Spend was the lever. We built for rigour anyway, because we could see that reach without measurement was just noise with a budget.
Klaviyo took over our retention work.
Email became the lever, not an afterthought. Elephant Room became one of the first Klaviyo Platinum partners in Australia. Retention moved from secondary service to core pillar, running alongside acquisition from day one.
$95M in media. The measurement gap became obvious.
The media book crossed $95M under management across fifty-plus retail brands. At that scale, platform-reported ROAS stops meaning anything. We built the measurement infrastructure ourselves: data warehouse, incrementality testing, reconciled attribution. Every dollar tracked back to actual revenue.
Three pillars. One operating system.
Acquisition, retention, and measurement were formalised as a single system, not three separate services sold separately. Each channel feeds signal back into the others. The insight from a retention cohort changes the acquisition brief. The measurement model changes both.
AI-native, and proud of it.
Every client programme now runs on the operating system our specialists built: live forecasting and budgeting, one shared measurement layer, and always-on execution across media, creative and retention. For you, that means decisions land in hours, not weeks, with no waiting for the next status call. It does not replace our specialists. It makes their best decisions happen faster, and repeat.
LIFE AT ER
A working week, in fragments.
Marrickville agency. Specialists, systems, briefs, and one extremely focused blue heeler.
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