About
Your growth, taken personally.
Elephant Room is a Sydney growth partner for retail and DTC brands. Since 2014 we have run acquisition, retention and measurement as one plan, for brands that want a team who treats their numbers like their own.
Founded in 2014. Fifty-plus retail brands grown. $750M of GMV influenced. A senior team of 50, the systems we built to make them faster, and one way of working that has not changed: own the outcome, and treat every brand like the only one.
WHO WE WORK WITH
We work best with brands spending $50K+ per month in paid media or $5M+ in annual revenue.
Media managed
GMV influenced
Retail brands
PLATFORM PARTNERSHIPS
Tier-1 certified across every major platform.
Every test, every learning, every creative insight feeds back into the next cycle. A 12-month engagement compounds because knowledge does not expire at the end of a retainer period.
Knowledge does not expire at the end of a retainer.
WHAT WE FIX
The problems most agencies leave you with.
Your ad accounts mark their own homework.
Meta and Google each claim the same sale, so on paper you're paying for every conversion twice. We report one blended number across every channel, reconciled back to the revenue that actually landed in your bank. You see what growth really cost.
ROAS looks good on a screenshot. Profit pays the bills.
A 4x return on brand search is mostly demand you'd have won for free. We optimise to MER and contribution margin, net revenue over total spend, not the in-platform numbers that flatter a report.
Media judged against your margin, not a spend target.
Every dollar carries a cost-of-sale ceiling set by your economics, not our monthly goals. We scale where the next dollar is still profitable and pull back where it isn't. By market, by channel, by product.
No junior account managers between you and the work.
The senior specialist who builds your strategy runs your accounts. No pod of juniors relaying screenshots, no queue for a second opinion. The person on the call is the person doing the work.
AI-native, so decisions land in hours.
One measurement layer, live forecasting, and always-on execution across media, creative and retention. It doesn't replace senior judgement. It makes the best calls happen faster, and repeat. That's the difference between a report and a result.
Your ad accounts mark their own homework.
Meta and Google each claim the same sale, so on paper you're paying for every conversion twice. We report one blended number across every channel, reconciled back to the revenue that actually landed in your bank. You see what growth really cost.
ROAS looks good on a screenshot. Profit pays the bills.
A 4x return on brand search is mostly demand you'd have won for free. We optimise to MER and contribution margin, net revenue over total spend, not the in-platform numbers that flatter a report.
Media judged against your margin, not a spend target.
Every dollar carries a cost-of-sale ceiling set by your economics, not our monthly goals. We scale where the next dollar is still profitable and pull back where it isn't. By market, by channel, by product.
No junior account managers between you and the work.
The senior specialist who builds your strategy runs your accounts. No pod of juniors relaying screenshots, no queue for a second opinion. The person on the call is the person doing the work.
AI-native, so decisions land in hours.
One measurement layer, live forecasting, and always-on execution across media, creative and retention. It doesn't replace senior judgement. It makes the best calls happen faster, and repeat. That's the difference between a report and a result.
LIFE AT ER
A working week, in fragments.
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FAQS