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The BFCM Index: three years of Black Friday performance, broken down by channel.

Explore the index

Creative built for the pace of paid media.

AI-built, on-brand creative designed for paid performance. We turn your creative inputs, product data and performance signals into high-volume creative across static, video, catalogue and creator-style formats, then feed what wins straight back into the next brief.

OUTCOMES / WHAT WE SHIP

More creative variations, faster

We turn each brief into multiple creative variations across hooks, headlines and formats, giving you more to test without starting from scratch each time.

Test and learn faster

We test different hooks, formats and creative approaches, then use performance signals to understand what is working and what to make next.

Creator-style creative at scale

We create UGC-style concepts, scripts and creative designed for the platform, with hooks and formats shaped around the performance brief.

Brand consistency built in

Your brand's tone, visual style, product details and creative guardrails are built into every brief, with outputs reviewed before they go live.

Performance shapes what comes next

We carry winning hooks, formats and creative patterns into the next brief, so each batch builds on what has already worked.

Creative designed for the platform

Creative is built for the formats and placements you actually run, across static, video, social and catalogue, rather than simply resized after the fact.

PERFORMANCE CREATIVE · IN PRODUCTION

Creative from signal and insight. Built to perform, in your brand's DNA.

Hooks, formats, and proof elements tested in market. A live sample of recent creative shipped through our brief intake and creative production workflows.

Ksubi

Brand reel

Belle Bloom

Camel coat

Connor

Scout bomber

Emma Lewisham

SPF · poolside

Belle Bloom

Plaid blazer

Connor

Stirling shacket

Ksubi

Skate denim

Emma Lewisham

Serum stack

Lioness

Jacket · 360°

Belle Bloom

Oversized coat

Connor

Nomad denim

Vine

Floral maxi

Ksubi

Brand reel

Belle Bloom

Camel coat

Connor

Scout bomber

Emma Lewisham

SPF · poolside

Belle Bloom

Plaid blazer

Connor

Stirling shacket

Ksubi

Skate denim

Emma Lewisham

Serum stack

Lioness

Jacket · 360°

Belle Bloom

Oversized coat

Connor

Nomad denim

Vine

Floral maxi

Emma Lewisham

Crème

Connor

Danny bomber

Ksubi

Street at dusk

Belle Bloom

Grey blazer

Connor

Berkshire coat

Emma Lewisham

Bathroom range

Connor

Tailored suit

Connor

Nomad denim · black

Menswear

Street style

Product

Turntable

Menswear

Leather composition

Emma Lewisham

Crème

Connor

Danny bomber

Ksubi

Street at dusk

Belle Bloom

Grey blazer

Connor

Berkshire coat

Emma Lewisham

Bathroom range

Connor

Tailored suit

Connor

Nomad denim · black

Menswear

Street style

Product

Turntable

Menswear

Leather composition

ACCOUNTABILITY

What changes when we run it.

800+

Creative variants tested per year

Across Meta, TikTok and PMax placements

60

Static variants shipped per month

Per retainer, brand-guardrail enforced

24h

Specialist review turnaround

Brief to ad-ready, daily cadence

OBJECTIONS

Common questions.

These are the questions clients ask before signing. Honest answers below.

KEEP EXPLORING · ELEPHANT ROOM PLAYBOOK

Every service. One playbook.

Three pillars. One operating model. Pick your next move.

TALK TO THE TEAM

Talk to a strategist, not a salesperson.

A response within one business day.

50+brands
$750M+GMV
10+years