The BFCM Index: three years of Black Friday performance, broken down by channel.
Explore the indexThe BFCM Index: three years of Black Friday performance, broken down by channel.
Layer 04 of 04
Make it happen, safely
A decision only matters once it ships. The Action layer is where insight becomes change: automated rules, tasks, discussion and briefs, all with sign-off built in. Every change is logged, every change is reversible, and every conversation stays anchored to the number that started it. Our team reviews before anything goes live.
Automated optimisations running around the clock, every change logged, every change reversible, every change checked by our team before it runs.
Pause underperformers, scale winners, rotate tired creative, cap daily spend, all ready to switch on. Each one is configurable and reviewed by our paid media team before it goes live.
Assign, track and complete marketing tasks with the team, attached to the exact metric or campaign they relate to.
Every task sits beside the metric or asset that triggered it, so when a campaign pauses, related tasks carry that context with them, no digging required to understand why.
Threaded conversations on campaigns, creative and metrics, kept right next to the data that started them.
A comment on a dip in return sits on that metric, in that time window. Come back to it later and the chart is still there alongside the note, not a message floating with no context.
Send a message, get a structured brief back in 90 seconds, reviewed by our team before it's approved and routed.
Each channel comes with its own brief template, sections for audience, objective, format and copy already in place. Starting from a blank page is optional, not the default.