The BFCM Index: three years of Black Friday performance, broken down by channel.
Explore the indexThe BFCM Index: three years of Black Friday performance, broken down by channel.
Layer 02 of 04
Catch what matters, the day it happens
Once the numbers are coming in, someone has to actually read them. The Signal layer pulls media, creative, engagement and retention data into one place, so a click-through drop on Meta, a tired ad on TikTok and a customer going quiet in email all show up in the same view our team works from.
Ad performance across Meta, Google, TikTok, Pinterest and more, in one place with one definition of spend, return and cost.
Data from Meta, Google, TikTok, Pinterest, Snap, LinkedIn and more flows into one view. Adding a new platform is a quick setup, not a rebuild.
Every ad gets a single fatigue score, combining click-through decay, frequency and spend, refreshed every 4 hours and reviewed by our creative team.
A prospecting video and a retargeting static wear out differently. Each ad is compared to others like it, not to a one-size-fits-all benchmark, so the fatigue score is actually meaningful.
Sessions, conversion rates and engagement, mapped straight onto the funnel your team actually looks at.
We map each step of the purchase journey individually, so you see the exact point people are leaving. A 12% drop at checkout shows up clearly, it doesn't hide in a blended average.
See whether growth is coming from new customers or from people coming back, and what each is worth over time.
Customers are grouped by the week they arrived and followed through their first 12 weeks of spending. This shows exactly which channels bring in people who stick around, not just one-time buyers.