Consolidated budgets, built to hold their shape
Three to five ad sets per campaign, a daily budget floor per set, and learning phase protected before any reallocation happens. You see one clean campaign tree per channel, not twenty fragmented tests.
Paid social run for profit, not just impressions.
Consolidated budgets across Meta and TikTok get rebalanced through the day toward whatever's actually converting, without breaking learning phase. You see the same daily numbers we work from, in one dashboard, reviewed weekly with a specialist and each quarter in a full business review.
WHAT WE SHIP
Budget shifted through the day, not once a week
We read live CPM, conversion rate and ROAS through the day and move budget to the best-performing ad set before inefficiency compounds, with limits a specialist sets and reviews. Every shift lands on the dashboard with a reason attached.
Enough creative to never run dry
At least twelve active variants per campaign, covering hooks, formats and UGC, each carrying its test hypothesis so results feed the next brief. Tired creative gets swapped before frequency decay pushes CPA up, not after.
TikTok run to TikTok's own rules
In-feed native creative tested against TikTok-specific signals, with Spark Ads for organic amplification, and thumb-stop variants calibrated to category benchmarks. Hook rate and hold rate sit alongside your Meta numbers on the same dashboard.
Advantage+, with the guardrails it can't set itself
Advantage+ Shopping runs alongside manual campaigns where Meta has the signal depth to earn it. We handle the pacing, creative rotation and cross-campaign exclusions Advantage+ can't manage on its own, so you get its automation without losing control of CPA as spend grows.
Prospecting and retargeting split, sized off incrementality
Budget splits across cold prospecting and warm retargeting on a ratio we test, not a rule of thumb. Retargeting always looks better on-platform, those shoppers were often going to buy anyway, so we run periodic geo-holdout tests to isolate the real lift, then size the prospecting budget against the incremental number, not the platform-reported one.
ACCOUNTABILITY
What changes when we run it.
$95M
Media managed across Meta and TikTok
Lifetime AUD, ANZ and offshore
50+
Retail and DTC brands on the team
One team across creative, media and measurement
7
Days between creative and budget reviews
Hook-first tests, planned against a hypothesis
MEASURED, NOT POSTEDMEASURED, NOT POSTEDMEASURED, NOT POSTEDMEASURED, NOT POSTEDMEASURED, NOT POSTEDMEASURED, NOT POSTED
PROOF
Brands who put numbers behind paid social.
500%
Bed Threads
home
500% growth within the first year.
A homewares brand outgrowing its own stack. We rebuilt the storefront, scaled paid and lifecycle in lockstep, and ran peak periods across three markets without buckling.
View case study
Arms of Eve
fashion
Building profitable customer growth for a fine jewellery brand
A multi-year acquisition and creative partnership for a fine jewellery brand: diversified paid surfaces, cost-cap discipline, and a creative team built to grow acquisition.
View case study
A creative engine built to match demand
POSSE
fashion
Step-change in new customers across global markets
A modern women's apparel brand with global pull needed its acquisition read cleaned up and its creative pipeline matched to the channel. The programme delivered a step-change in new customers.
View case study
Multi-year peak-on-peak lift
Lioness
fashion
Trend-led fashion scaled through relentless creative cadence
A trend-led contemporary fashion label built on weekly range launches, relentless creative iteration, and a paid media operation tuned for both hype moments and steady acquisition.
View case studyOBJECTIONS
Common questions.
These are the questions clients ask before signing. Honest answers below.
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