The BFCM Index: three years of Black Friday performance, broken down by channel.
Explore the indexThe BFCM Index: three years of Black Friday performance, broken down by channel.
Layer 03 of 04
Understand why, and what to fix first
Signals on their own don't decide anything, someone has to make sense of them. The Insight layer reasons over your data: surfacing opportunities you haven't tapped yet, flagging what genuinely needs attention, drafting the reports your team edits and sends, and tying every read back to the campaign calendar that explains it. Our team reviews every report before it reaches you.
Recommendations on where to shift spend and which audiences to try next, each one ready to act on with a single click after our team reviews it.
Our analytics team spots the creative angles that are outperforming their current budget and surfaces the gap as a named recommendation, so you know exactly how much more they could carry.
You hear about problems the moment they matter, not buried in noise.
We don't set arbitrary thresholds. The system learns what normal looks like for each number over time and only flags a move when it's genuinely out of the ordinary.
A board-ready update lands every Monday at 9am, written in plain English, reviewed and branded by our team before it reaches you.
Reports run on a fixed schedule, no manual setup required. Your weekly draft is ready Monday morning with last week's numbers already in it, so the week starts from a shared baseline.
Your marketing calendar: promotions, launches and content drops, all mapped alongside performance in one place.
Every campaign across Meta, Google, email and organic sits on a shared calendar. Looking at the full year by channel shows gaps and overlaps you'd otherwise miss switching between platform dashboards.