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The BFCM Index: three years of Black Friday performance, broken down by channel.

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Pillar II

Revenue that compounds with every send.

We build the post-purchase programme on Klaviyo, Okendo and Yotpo that turns first-time buyers into repeat revenue. Every flow is built to run for years and earn more with each send, so retention becomes the multiplier on all the acquisition spend you have already made.

Start a retention programme
+38%Retention revenue lift
42%Email share of DTC revenue
96.2%Deliverability score
KlaviyoMaster Elite
OkendoPlatinum
YotpoPremier

THE MODEL

Retention is the multiplier on every dollar you spend to acquire.

Every customer you keep shortens the payback on the next one you win. As repeat revenue grows, the spend you need to hit target shrinks. Retention is not a cost centre. It is operating leverage on customers you have already paid to acquire.

Senior specialists own your lifecycle strategy and brand voice. AI holds the discipline underneath: send timing, deliverability and suppression, watched continuously so flows keep earning instead of quietly degrading. Replenishment, subscription and high-value brands each get their own timing model. The same playbook does not fit all three.

RETENTION · DEEP DIVES

The full retention lifecycle, modular.

Each capability is a dedicated programme inside the retention pillar. Explore the deep dives.

Open Loyalty + Reviews

RETENTION · LOYALTY + REVIEWS

Loyalty + Reviews

We design LoyaltyLion, Yotpo, Okendo and Klaviyo-native loyalty around your real repurchase cadence, not a generic points template. Enrolment, redemption and review performance sit on one dashboard, and a specialist fine-tunes the programme between every quarterly review.

Open Customer Journey Automation

RETENTION · CUSTOMER JOURNEY AUTOMATION

Customer Journey Automation

Welcome, post-purchase, win-back, lapsed and VIP journeys run as one system across Klaviyo email and SMS, timed off your real repurchase cadence instead of generic defaults. A specialist tunes the flows every week so no stage decays unnoticed.

Open Loyalty & Referral Programs

RETENTION · LOYALTY AND REFERRAL

Loyalty & Referral Programs

Loyalty tier data sets the referral reward, so your highest-value customers get the strongest incentive to bring in the next one. Triggers fire at peak satisfaction, a second purchase, a five-star review, a tier upgrade, not on day one.

Open Email and SMS Marketing

RETENTION · EMAIL AND SMS

Email and SMS Marketing

Email and SMS share one contact frequency model and one suppression ledger, so customers get a coherent relationship instead of two channels shouting over each other. You see one dashboard, one opt-out curve, one number for combined revenue.

Open Campaign Management

RETENTION · CAMPAIGN MANAGEMENT

Campaign Management

We run your Klaviyo campaign calendar end to end, from brief through creative to the read that sharpens the next send. Deliverability and engagement are watched every week, so revenue per send keeps climbing.

BY THE NUMBERS

+38%

Retention revenue lift

42%

Email share of DTC revenue

96.2%

Deliverability score

2014

Operating since

CASE STUDIES

Retention in practice.

Assembly Label
A lifecycle programme rebuilt to earn its keep

Assembly Label

fashion

End-to-end customer retention overhaul.

A retention and measurement partnership refining the lifecycle programme and bringing online and retail into a clearer, shared view.

View case study
SIR.
A real revenue channel

SIR.

fashion

Rebuilding retention into a real revenue channel.

A contemporary womenswear label needed a retention programme that recognised real customer behaviour across stores and online. We rebuilt the lifecycle stack, unified the data layer and turned repeat purchase into a measurable growth lever.

View case study
Shona Joy
Step-change retention

Shona Joy

fashion

Retention and creative rebuilt around the bridal-and-event customer

A contemporary womenswear brand with a strong bridal and event customer needed lifecycle marketing that recognised them across long consideration windows. The work centred on segmentation depth and creative cadence.

View case study

TALK TO THE TEAM

Talk to a strategist, not a salesperson.

A response within one business day.

50+brands
$750M+GMV
10+years