Send calendar
A rolling Klaviyo calendar planned by segment and objective, with the prior send's engagement reviewed before topics, audiences and windows are locked. You see the calendar live, not in a quarterly deck.
WHAT WE SHIP
Campaign brief
Every send starts as a written brief: segment, offer, subject-line hypothesis and the metric that defines success. It's the artefact you approve, not a Slack thread.
Creative production
Email and SMS variants are built from the locked brief, with subject lines split-tested on a slice of the segment before the full send goes out. Refresh timing follows fatigue signals in the segment, not a fixed monthly slot.
Deliverability
We track domain reputation, bounce rate and complaint rate continuously, so inbox-placement risk gets flagged before it shows up in revenue. New domains warm up properly and suppression hygiene runs on a set cadence.
Post-send analysis
Revenue per recipient, click rate and unsubscribe rate land on your dashboard shortly after each send. Every result is scored against a rolling baseline and feeds straight into the next brief.
Send frequency capped before fatigue shows up as unsubscribes
Every profile has a contact frequency ceiling that campaigns respect alongside flows, so a busy week of automated triggers doesn't stack with a campaign send and push someone past their tolerance. We watch unsubscribe and spam-complaint rate by segment, not just list-wide, and pull back on the segments showing early fatigue before the whole list absorbs the cost.
ACCOUNTABILITY
What changes when we run it.
12mo
Campaign calendar planned with your team
Launches, trading moments and evergreen in one view
100%
Campaigns scored in the shared dashboard
A written read on every send, not just a stat
1
Contact strategy across email and SMS
Frequency caps shared across both channels
PLANNED · BRIEFED · MEASUREDPLANNED · BRIEFED · MEASUREDPLANNED · BRIEFED · MEASUREDPLANNED · BRIEFED · MEASUREDPLANNED · BRIEFED · MEASUREDPLANNED · BRIEFED · MEASURED
PROOF
Brands that prove campaign management.
500%
Bed Threads
home
500% growth within the first year.
A homewares brand outgrowing its own stack. We rebuilt the storefront, scaled paid and lifecycle in lockstep, and ran peak periods across three markets without buckling.
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A real revenue channel
SIR.
fashion
Rebuilding retention into a real revenue channel.
A contemporary womenswear label needed a retention programme that recognised real customer behaviour across stores and online. We rebuilt the lifecycle stack, unified the data layer and turned repeat purchase into a measurable growth lever.
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A lifecycle programme rebuilt to earn its keep
Assembly Label
fashion
End-to-end customer retention overhaul.
A retention and measurement partnership refining the lifecycle programme and bringing online and retail into a clearer, shared view.
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Step-change retention
Shona Joy
fashion
Retention and creative rebuilt around the bridal-and-event customer
A contemporary womenswear brand with a strong bridal and event customer needed lifecycle marketing that recognised them across long consideration windows. The work centred on segmentation depth and creative cadence.
View case studyOBJECTIONS
Common questions.
These are the questions clients ask before signing. Honest answers below.
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