The BFCM Index: three years of Black Friday performance, broken down by channel.
Explore the indexThe BFCM Index: three years of Black Friday performance, broken down by channel.
Layer 01 of 04
See what's coming, prove what worked
Every decision starts with a forecast, and every forecast needs a check. The Model layer projects revenue, return on ad spend and pacing across every channel, refreshed daily, then proves which channels actually moved the needle with real tests, not platform-reported numbers. Our analytics team reviews every read before it reaches you.
Revenue and return on ad spend predictions for every channel, retrained every night and reviewed by our analytics team before you see them.
Every channel gets its own forecast, refreshed each night against the last 90 days. You see what Meta, Google and TikTok are likely to deliver before the month closes, not after, so decisions get made with foresight instead of hindsight.
Budget recommendations based on where returns are heading, not last month's gut feel. Our paid media team reviews every move before it ships.
We score each channel by its likely return at the margin, not last month's average. A channel that's already maxed out ranks lower even if its headline number still looks good, so budget goes where it will actually grow revenue.
See spend against your daily and monthly targets as it happens. Catch pacing issues in hours, not weeks.
Spend updates continuously against the daily rate needed to hit your monthly budget. One glance shows what's ahead, behind or on track, no manual reconciliation needed.
Real-world tests that separate what your spend actually caused from what would have happened anyway. No guessing, no relying on what the platforms tell you.
We hold a market or audience back from spend and compare it to the rest. The difference shows what your marketing actually caused, with confidence built in so the result is proof, not a guess.