A locked brief before production starts
Every request becomes a structured brief: audience, hook hypothesis, format, proof point and success metric. A specialist signs it off, then production runs to a fixed spec, no surprises after the edit.
WHAT WE SHIP
A creative matrix, not a single guess
Hooks, formats and proof points run as independent variables across a matrix on Meta and TikTok. We score results weekly against thumb-stop rate, CTR and CAC, and winning combinations feed the next brief.
UGC sourced and directed against a performance brief
We match and brief creators against a performance brief, not a brand brief, specifying the hook, call to action and duration for the placement. Output runs in the same matrix as paid concepts and is judged the same way.
The first three seconds, tested on its own
We generate multiple hooks per concept and read thumb-stop and three-second view rate before full production scales. Hooks that fail retire, and the learning carries into the next cycle.
Creative refreshed before it costs you
We track frequency and CTR decay across the account and flag fatigue before CPA moves. Refresh briefs go out early, so you see the swap on the dashboard, not in a monthly review.
Winning creative reallocates media, not just the next brief
When a hook or format wins, the signal doesn't stop at the next creative round. Winning variants get pushed into the ad sets carrying the most budget, and format mix shifts on the media side to match what's actually converting. Creative and media read from the same weekly number, so a win compounds into lower CAC immediately, not next quarter.
ACCOUNTABILITY
What changes when we run it.
200+
Variants shipped per quarter
Across static, video and UGC, scored in matrix
2.4x
Blended ROAS after 12 months
Measured on shared Looker dashboard
500%
Year-one revenue growth
Senior-led account, paid plus retention
TESTED, NOT DELIVEREDTESTED, NOT DELIVEREDTESTED, NOT DELIVEREDTESTED, NOT DELIVEREDTESTED, NOT DELIVEREDTESTED, NOT DELIVERED
PROOF
Brands that prove creative strategy.
500%
Bed Threads
home
500% growth within the first year.
A homewares brand outgrowing its own stack. We rebuilt the storefront, scaled paid and lifecycle in lockstep, and ran peak periods across three markets without buckling.
View case study
Sustained paid acquisition lift
Ksubi
fashion
Scaling a global denim house through paid and creative
A heritage Australian denim and streetwear label expanding paid acquisition into the US, diversifying into short-form video commerce, and rebuilding the measurement layer underneath it all.
View case study
Multi-fold global growth
Leo Lin
fashion
Scaling a couture aesthetic into a global acquisition engine
A couture-inspired womenswear label growing new customer acquisition across international markets, with paid social leading the global expansion and creative velocity holding the brand line.
View case study
Acquisition held, creative scaled
Esmi Skin Minerals
beauty
Acquisition and creative rebuilt to keep pace with category growth
A skincare brand with strong category momentum needed acquisition and creative moving in lockstep with peak trading cycles. The work centred on prospecting efficiency and a sharper creative engine.
View case studyOBJECTIONS
Common questions.
These are the questions clients ask before signing. Honest answers below.
KEEP EXPLORING · ELEPHANT ROOM PLAYBOOK
Every service. One playbook.
Three pillars. One operating model. Pick your next move.