The BFCM Index: three years of Black Friday performance, broken down by channel.
Explore the indexThe BFCM Index: three years of Black Friday performance, broken down by channel.
We build CFO, growth, retention and board views on one warehouse-backed source of truth, so nobody argues about whose number is right. Dashboards refresh before your trading day starts, and the numbers a specialist works from are the same ones you see at QBR.
WHAT WE SHIP
One dashboard per role, not one view trying to serve everyone. Your CFO sees contribution margin and LTV-to-CAC, growth sees channel ROAS and CPA by segment, retention sees flow health and cohort LTV, and the board sees revenue and programme KPIs.
Every metric is defined once in the warehouse, never pulled live from a platform API into the dashboard. Klaviyo revenue, Meta-attributed revenue and your BI number finally agree, because they all reference the same model.
Dashboards refresh automatically before each market's trading day, ANZ first, then UK, then US. We watch pipeline health overnight and catch gaps before a stale number lands in Monday's review.
We benchmark core metrics against a rolling baseline and flag the moment something breaks the pattern, tagged with a likely cause: platform outage, creative fatigue, seasonal shift or a data gap. You hear about it from us, not from a screenshot.
Every metric lives in one data dictionary with an owner and a definition, so last quarter's numbers still mean what they meant. Changes are reviewed and flagged before they ship, so nothing breaks a trend line at QBR without warning.
Every core view carries a forecast or target line alongside the actual, not just a period-over-period comparison. Growth sees pacing against the quarter's plan; finance sees revenue against the board number. A dashboard that only shows you were up or down last week can't tell you if you're on track for the number that matters.
ACCOUNTABILITY
Channels joined in one schema
Meta, TikTok, Google, Klaviyo and the rest
Stakeholder views per build
Finance, growth, retention and the board each get theirs
Longest an anomaly waits before we flag it
Pipeline gaps surfaced same-day
PROOF
Fujifilm
experience
A retention and measurement partnership for a global imaging brand, rebuilding the post-purchase journey around lifecycle education, consumable replenishment and accessory cross-sell to lift long-term customer value.
View case study
Bydee
fashion
A resort and swimwear brand with a loyal core, rebuilt around new customer acquisition. Creative velocity, dedicated product-led ad units, and launch-window discipline turned inconsistent launches into steady gains.
View case study
Billini
fashion
A footwear brand outgrowing its measurement stack needed acquisition that could grow across two markets and a clearer read on what was working. The partnership delivered both, with gains that kept adding up quarter on quarter.
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Boody
fashion
A sustainable basics brand with international ambitions needed acquisition and measurement to catch up with its product. We rebuilt the storefront, the testing programme and the channel mix to power growth that keeps paying off across more than a dozen markets.
View case studyOBJECTIONS
These are the questions clients ask before signing. Honest answers below.
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