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ELEPHANT ROOM, META, KLAVIYO & PROFITPEAK PRESENT

Beyond BFCM: From Sale to Scale

An afternoon on what happens after the sale ends. We unpack the acquisition and retention plays that turn a BFCM spike into a year of compounding revenue, with the teams from Meta, Klaviyo and ProfitPeak.

Thursday 4 September 20251:30pm – 5:30pm AEST
Meta Head Office200 Barangaroo Ave, Barangaroo NSW 2000
REGISTRATIONS CLOSED

WHAT WE COVERED

Event overview

We broke down the strategies to retain, convert and acquire customers long after the sales are done, including:

  1. Key learnings and trends from BFCM, across Meta, Klaviyo and more
  2. How to flip from conversion focused to brand focused after the sale ends
  3. Strategic plays that turn newly acquired customers into loyal, high-value ones
  4. Smarter acquisition and retention, using data and customer profiles to guide the decisions

WHO SPOKE

Featured speakers

  • Adam Sharon-ZipserDirectorElephant Room
  • Carla PennCo-Founder & CEOProfitPeak
  • Jess McMahonSenior Digital StrategistKlaviyo
  • Lucinda BauerAgency PartnerMeta
  • Rachael WardHead of DigitalKsubi
  • Emily TroianDigital & Ecommerce Manager

ON THE DAY

Agenda

  1. 1:30PM
    Registration & refreshments
  2. 2:00PM
    Acquisitionwith Elephant Room & Meta
  3. 3:00PM
    Data, retention & morewith Klaviyo & ProfitPeak
  4. 4:30PM
    Expert panel
  5. 5:30PM
    Drinks & networking

WHERE IT HAPPENED

Where and when

Thursday 4 September 20251:30pm – 5:30pm AEST
Meta Head Office200 Barangaroo Ave, Barangaroo NSW 2000
View map →

REGISTRATION

Registrations have now closed

Thanks to everyone who joined us at Meta Barangaroo. We run these a few times a year with our platform partners, so get in touch if you would like to hear about the next one.

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