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The BFCM Index: three years of Black Friday performance, broken down by channel.

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ENGAGEMENT MODEL 03

Consult

Fixed time engagements across our full service mix. We come in, diagnose, build, and hand over. No retainer lock-in. No scope creep. Each engagement ends with a documented handover the team can act on without us.

BEST FOR

  • Teams with capable in-house operators who need senior diagnosis
  • Brands rebuilding measurement or attribution from the ground up
  • Investors and operators preparing for diligence or acquisition
  • Pre-launch brands building the operational stack

NOT BEST FOR

  • Brands wanting hands-on execution beyond the project (use Managed)
  • Anyone wanting ongoing operator-led execution (use Managed)

THE MODEL

In, out, and done right.

WHAT'S INCLUDED

Everything that ships inside the engagement.

Discovery interviews

Structured interviews with the operators, analysts, and founders who hold the relevant context. We listen before we diagnose.

Source-data audit

Platform data, Shopify actuals, and tracking infrastructure reviewed against the stated goals. We find what is broken and what is just noise.

Gap analysis and target-state architecture

Structured comparison of current state against the target, every gap ranked by commercial impact and effort to close, plus a written specification for the destination.

Prioritised roadmap

A sequenced action plan by commercial impact, with falsifiable milestones. The team can execute this without us in the room.

Written handover

Full documentation of findings, decisions, and reasoning. Not a slide deck. A working document the team uses after we leave.

HOW IT WORKS

Five stages from brief to compound.

  1. 1 WEEK

    Scope and price

    We co-write a brief with falsifiable success criteria before any engagement starts. You know exactly what you are buying. No ambiguity, no surprises.

  2. 1-2 WEEKS

    Discovery

    Interviews with the relevant people, review of platform and data access, audit of the existing instrumentation. We build the current-state picture from source.

  3. 2-6 WEEKS

    Build and document

    We ship the deliverable. Architecture, roadmap, recommendations, or the system build itself depending on scope. Every decision is logged as we go.

  4. 1 WEEK

    Handover

    Written handover document plus a structured workshop with the team. We walk through every finding, every recommendation, every open question.

  5. Optional follow-on

    Light-touch check-ins if useful. Not mandatory. Some teams want a light presence during the execution phase. We are available for that.

FAQ

What we get asked about consult.

These are the questions clients ask before signing. Honest answers below.

READY TO GROW?

Ready to build something that compounds.

Talk to a strategist, not a salesperson. One business day. A real strategist. No funnel hand-off.

50+brands
$750M+GMV
10+years