Skip to main content

The BFCM Index: three years of Black Friday performance, broken down by channel.

Explore the index

ENGAGEMENT MODEL 02

On Demand

For brands with capable in-house operators who need augmented support and an insurance policy. Our team and technology back your team's decisions. Flex in when you need depth. Pull back when you do not. Your process, elevated by ours.

BEST FOR

  • Brands with in-house growth teams that need senior augmentation
  • Companies wanting an external team as a safety net on big decisions
  • Teams that are strong on execution but need strategic depth
  • Brands scaling into new channels where in-house expertise is thin

NOT BEST FOR

  • Brands without any in-house capability (use Managed)
  • Anyone needing a one-off project (use Consult)
  • Teams looking for full handover of ownership

THE MODEL

Your team, backed by ours.

WHAT'S INCLUDED

Everything that ships inside the engagement.

Dedicated senior operator (part-time)

A named ER senior alongside your in-house team. Embedded, not parachuted in.

Operating System access (shared)

Your team gets read access to relevant layers. Model forecasts, Signal anomaly detection, and Insight reports run in the background to surface decisions your team can act on.

Internal tooling support

Selected internal workflow systems augment your team's process. The brief intake workflow structures requests. The performance synthesis workflow surfaces anomalies. The attribution stack reconciles the numbers.

Async review cadence

Regular async reviews of briefs, creative, and plans. No meetings unless they add value.

Direct escalation to a principal

Direct access when a decision needs senior weight quickly. Not routed through account managers.

HOW IT WORKS

Five stages from brief to compound.

  1. 1 WEEK

    Onboard

    We get up to speed on your team structure, current channels, data stack, and open priorities. No unnecessary disruption. We integrate into your existing workflow.

  2. Embed alongside your team

    The ER senior joins your cadences as a contributing member, not an observer. Async by default. Sync when it matters.

  3. Review and brief

    Regular async reviews of the work your team is producing. Briefs, creative, strategy docs, campaign plans. We annotate and return with clear recommendations.

  4. Escalate when needed

    When a decision is above your team's experience, escalate to the ER principal directly. No layers, no delays.

  5. Reset the priorities

    A recurring session to align on what is working, what is not, and what the next period should prioritise. Evidence-based, not opinion-based.

FAQ

What we get asked about on demand.

These are the questions clients ask before signing. Honest answers below.

READY TO GROW?

Ready to build something that compounds.

Talk to a strategist, not a salesperson. One business day. A real strategist. No funnel hand-off.

50+brands
$750M+GMV
10+years