Pitch won in 2026
AU June MTD revenue target
Strategy before execution
Markets under management
Channel performance
Where the spend actually moved.
Overview
THE CHALLENGE
Taking over a global brand's live accounts is a different discipline to starting fresh. The pitch ran three rounds, with read-only account access in the final stage: insight was expected before access, and a point of view before a retainer. What we inherited had history, including a paid social account leaning heavily on a single catalogue ad and measurement that undersold what the brand's retail footprint contributes.
The trading calendar did not pause for a handover. Mid-season launches, retail activations and global brand campaigns kept moving, leadership wanted granular reporting from day one, and Australia and New Zealand each needed to be read on their own numbers. The brief was explicit: stabilise the engine first, prove it, then scale.
THE APPROACH
How the engagement was structured.
We started with the audit, not the ad account: a full read of Google and Meta that surfaced the top three opportunities and a 30 to 60 day plan of early wins, including offline conversion tracking that connects the brand's store network to its digital demand. That deck won the work, and then it became the operating plan.
Takeover day was planned like a release. Access, tracking, UTM hygiene and target alignment on MER and new-customer acquisition cost were locked before hands touched the account, and the first month ran on weekly spend plans built around the launch calendar. Stability first: no restructures the data could not support.
The rhythm since is a weekly trading session with the brand team: performance against target by market, launches and retail activations planned together, and paid social used where it earns its place, from store-radius awareness pushes to backing the brand's organic moments. Google carries the demand-capture spine across both markets while the wider mix is rebuilt deliberately.
ARC'TERYX · IN THE ROOM
Inside the engagement.
The working moments behind the numbers.
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THE OUTCOME
Inside the first quarter the programme moved from handover to ahead of plan: month-to-date revenue passed target in Australia by June, with the weekly run rate tracking ahead through May and New Zealand building behind it.
It is early, and deliberately so. The account is stable, the reporting is trusted at leadership level, and the next phase, scaling what the audit surfaced, has a foundation to stand on. This is what taking over a technical brand should look like: measured, evidenced and ahead of schedule.
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