On-site search revenue
CRO programme
Global efficiency
Active markets
Channel performance
Where the spend actually moved.
Overview
THE CHALLENGE
The brand had outgrown the storefront powering it. A footprint spanning more than a dozen countries meant every conversion bottleneck added up fast: slow templates, blunt search, shallow filtering and a checkout that hadn't been pressure-tested against the volume now running through it. Demand was real. The path from interest to purchase was the friction.
Measurement was the second weak point. Spend was scaling across paid social, paid search and short-form video, but the read on what was actually working had gaps. Without a clean signal, the channel mix was being optimised against noise, and global expansion magnifies every measurement flaw.
The challenge was a category problem too. Sustainable basics is a considered purchase in a crowded market. Winning a customer once is hard; winning them across multiple regions with consistent unit economics is harder. The growth needed to be honest and repeatable, not borrowed from a single hot quarter.
THE APPROACH
How the engagement was structured.
We rebuilt the storefront on a headless, scalable commerce stack so that performance, merchandising and experimentation stopped fighting each other. The new architecture freed the front end to move at the pace of the testing programme: faster pages, sharper search, and the kind of filtering depth that lets a customer find their size, fabric and category without abandoning the journey.
Search and filter became their own growth lever. With the right discovery layer in place, we saw a multi-fold lift in on-site search revenue: a direct line from a clearer storefront to more transactions per session. That work then fed everything downstream, because the language customers were using to find products became the language we used in paid creative and ad copy.
An always-on split-test programme ran across homepage, collection, product, cart and checkout. Winning navigational language and concepts were rolled forwards into paid social, paid search and creative, closing the loop between on-site behaviour and acquisition spend. Each market got the benefit of tests run anywhere in the footprint.
Measurement was rebuilt to match the ambition. We tightened the signal coming back from each channel, prioritised clean attribution across regions, and made sure the decisions on where to push spend were grounded in real incremental contribution rather than last-click theatre. Acquisition and measurement ran as one effort, not two.
BOODY · IN THE ROOM
Inside the engagement.
The working moments behind the numbers.
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THE OUTCOME
The storefront converts harder than it did before. On-site search alone delivered a multi-fold lift in attributable revenue, and the broader testing programme has compounded that gain quarter after quarter. Winning concepts now move from the site into paid channels in days, not months.
Acquisition scaled across markets without losing efficiency. A cleaner measurement layer meant spend could be pushed where it was genuinely incremental, and pulled back where it wasn't: the kind of discipline that holds up through peak periods and shoulder seasons alike.
The partnership now spans acquisition, measurement, experimentation and the engineering that holds them together. The brand now has a growth engine that scales with the ambition, not against it.
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