Paid spend lifted
US market acquisition
Short-form video commerce
Cross-region measurement
Channel performance
Where the spend actually moved.
Overview
THE CHALLENGE
The brand sat on enviable cultural equity but a paid engine that was punching well below its weight. Daily spending ceilings had been calibrated to a smaller version of the business, and the channel mix leaned heavily on a narrow set of formats. Every push toward a larger budget surfaced the same issue: the engine could spend, but not always efficiently, and the team could not see clearly enough to know which.
The US opportunity made the problem urgent. A separate North American storefront meant a separate measurement reality, and the existing setup was not equipped to read it. Catalogue feeds were misfiring, event signal was inconsistent, and short-form video commerce was emerging as a channel the brand could not afford to sit out. The work was to rebuild the foundation while the plane kept flying.
THE APPROACH
How the engagement was structured.
We took ownership of paid acquisition and creative end-to-end, then worked outward from there. The first job was to lift the spend ceiling responsibly: restructuring account architecture, opening up budget headroom in stages, and pairing every increase with a creative pipeline that could keep feeding the auction. Volume without velocity would have stalled out inside a quarter.
Creative became the lever everything else hung off. We built a programme that prioritised hook diversity, format coverage and shoot cadence over polished one-offs, so the brand could test into what was working rather than betting on a hero asset. The streetwear category rewards momentum and recency, and the calendar was built to reflect that.
Underneath the channels, we rebuilt the measurement layer for the US storefront: fixing the catalogue ad pipeline, hardening event signal, and giving the team a read on performance that held up across regions. With that in place we opened up short-form video commerce as a genuine acquisition channel rather than a brand-awareness experiment, and pushed paid social and paid search into territories the previous setup could not have sustained.
KSUBI · IN THE ROOM
Inside the engagement.
The working moments behind the numbers.
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THE OUTCOME
Since the partnership began in 2025, it has moved the brand from a constrained paid engine into one that spends with confidence, without losing the floor on efficiency. Daily ceilings that previously triggered alarm bells are now routine, and the creative pipeline has kept pace with the budget rather than gating it.
The US storefront reads cleanly, catalogue ads run reliably, and short-form video commerce now sits inside the acquisition mix rather than alongside it. The brand is operating across more channels, more markets and more formats than when we started, and the measurement underneath gives the team the confidence to keep pushing.
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